Italy – Scandura has just announced that it has finalized an agreement with East Hills Instruments Inc. granting them the MASTER distribution rights for USA and Canada. East Hills Instruments Inc. will sell and market Scandura instruments under the brand name of Scandura U.S.A.
Scandura U.S.A. will be based out of East Hills Instruments Inc. headquarters in New York, NY. Marcello Caravaggio Vice President of Scandura says “this deal will allow the Scandura brand to gain a stronger market share and brand awareness in North America”. Scandura is one of the leading manufacturers of test and measurement equipment in Europe.
Scandura U.S.A. will immediately be rolling out an aggressive marketing campaign that will include: trade shows, direct mailings, distributor co-op advertising, internet and e-mail.
Mr. Cary Ratner, President of East Hills Instruments stated that “Scandura U.S.A. will increase our offering to our customer base therefore creating a community of interest”. He further states that “our calibration and test equipment sales have grown by over 22% in the past 12 months”.